What is Plamu First?

Plamu – the Mi’kmaq word for Atlantic salmon – have declined sharply due to predation and climate change. Once abundant, salmon populations in the Miramichi now number in the thousands. In response, the Plamu First 2024 | Five-Year Strategic Plan (2025–2030), developed with watershed conservation partners, calls for long-term federal support and shared decision-making. It urges immediate action to prevent the collapse of a species critical to the Miramichi’s ecosystem, economy, and Indigenous cultural identity.